Limited Too® Pops Up For Back-To-School
The iconic children’s brand will open a mobile pop up shop in New York City
New York, New York – July 24, 2017
Limited Too the heralded brand for wholesome, fun and stylish children’s clothing is returning to retail in a fun and unique way. The famed girls brand will embark on a mobile back-to-school tour around New York City beginning August 6th through August 10th, creating a fun & stylishly interactive back-to-school experience.
Adorned with glitter, the 527 square foot shop embraces the iconic look of the popular 90s mall destination. The mobile pop up shop will stock a variety of categories—including apparel, accessories and other collectibles (i.e. notebooks, key chains) making it a girl’s dream store on wheels. Moms who grew up with the Limited Too from their own childhoods can now revisit those nostalgic years with their own daughters and similarly shape their childhood fashion. Sizing begins at 2T and runs through 16.
Ralph Gindi, Chief Operating Officer of Bluestar Alliance states “Limited Too was relaunched in 2015 with a strong emphasis on digital commerce, with its first foray into the online marketplace with best in class e-tailer Amazon.com. Limited Too’s retail volume exceeds $150 million from product categories such as woven & knit dresses, denim shorts, athleisure sets, printed backpacks, bikini’s & one-pieces and footwear. The brand is on track to exceed $300 million by 2020.”
Open daily from 12pm-7pm, the pop-up will make its first stop in the heart of New York City in Herald Square on August 6th before moving on to Union Square on August 9th and then ending its tour in Flatiron on August 10th. The brand will offer on-site giveaways and encourages young fans to stay connected digitally via Limited Too’s website and to stay social with @LimitedToo and the hashtag #LTD2BestInClass.
About Limited Too®
The Limited Too brand is a girl’s market leader with a solid foundation of brand identity. Our girl is fashionable, active, trendy, confident, social, energetic and speaks her own voice. With products for school, day and play, the Limited Too girl can express her individuality and creativity with a full lifestyle of apparel, accessory and home products for all ages. The brand has a strong emphasis on social media & internet suppliers.
About Bluestar Alliance LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006. Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry and Limited Too.
The firm’s investment mandate is to identify and purchase consumer brand companies where it can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy Bluestar Alliance relies on their branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.
Bluestar Alliance’s current network of international and domestic partners offers the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, Bluestar Alliance has acquired select brands with current retail sales exceeding $2 billion. The current portfolio of brands manages over 200 licensees who distribute product throughout North America, Europe, Australia, South America, Asia, Middle East and India.