“The goal of the relaunch is really to inspire girls — to inspire the next generation of who the Limited Too girl is. It was such a pop culture phenomenon. It was such an amazing time to shop as a little girl, come into our stores and have those special moments with your family shopping or finding your new outfit or getting a dress for a party or picking out a birthday present for a best friend. It's really just about inspiring girls to hold each other's hand and be good friends and celebrate how awesome it is to be a tween.” - Petra K. | Design Manager | Limited Too